Introduction

The professionals of video marketing have expanded their services to include the online marketing of cattle.  Western Video Market has partnered with Luke Reimers of Orland, CA to provide an online private-treaty auction format that we believe will benefit commercial cattlemen and seedstock producers alike. 
WVM is a market leader in providing customers with the most efficient and effective way to market truckload lots of commercial cattle.  Western Online Market is an outlet for smaller-than-load lots to be sold online.  Western Online Market is also designed for seedstock producers who wish to sell their cattle in single-animal lots. 

The Western Online Market auction format is similar to other online auction websites in that sellers set an opening price for their lots and set the number of days they want the auction to run (30 max).  The seller has control of how he/she wants the delivery and payment to be made when the auction closes.   The seller also has the ability to set a floor price and a "flash buy" price that will end the auction process immediately once the bidding arrives at a certain price. For more information on how this online auction format can help you market single lots of cattle online....contact Luke Reimers: luke@westernonlinemarket.com or 530-680-5366

Exposure

Western Online Market will provide additional exposure for cattle normally marketed through private treaty.  The added exposure will enhance the producer's ability to achieve true market value.  WOM and the sellers can advertise via email, online and print media to achieve the greatest exposure for the cattle being offered.  With Western Video Market's participation, seed stock producers have the ability to market directly to the West’s premier commercial cattle producers.

 Effectiveness

All producers have different means of marketing their cattle; the true effectiveness of those means is determined by their opinion of how close they were able to come to true market value. Online marketing will not compete directly with production sales, but will provide another means for seedstock producers to effectively market to commercial cattlemen who would not normally get a chance to view their cattle.  Seedstock producers can provide video, pictures and descriptions of their cattle to potential customers at a very low cost.  In short, the effectiveness of Western Online Market will depend on the operation and how actively sellers participate in marketing their cattle.

Efficiency

The effectiveness of production sales is offset by their cost. The efficiency of production sales decreases as the number of lots decreases.  WOM is an efficient way to offer single lots of cattle to a large number of potential buyers.  In addition to having media and descriptions of the lots readily available, buyers do not have to travel to bid on an animal.  This decreases costs and increases efficiency for both buyer and seller. Online marketing should be one of several marketing tools for the modern producer.

More Information

If you are interested in Western Online Market as a marketing option,
or just want more information, contact Luke Reimers via email: luke@westernonlinemarket.com  or phone: 530-680-5366. 

We also invite you to browse through Western Online Market: www.westernonlinemarket.com

Back to Home Page