As a cattle producer, you know the market has its share of ups and downs.
But when you're ready to sell, you always want the best price you can get. Western Video Market has been delivering just that for the last sixteen years!

Back in 1989, California livestock dealers Ellington Peek and John Rodgers were looking for a way to help Western ranchers present their cattle to a national marketplace. Taking advantage of available broadcast technology, these two reputation cattlemen formed Western Video Market, a satellite auction service which now sells nearly half a million cattle from 13 Western states each year.

WESTERN VIDEO MARKET CREW

L to R: Jim Jones, Mark Venturacci, Brad Peek, Gary Nolan, Steve Lucas, Michelle Birt, Ron Anderson, (hidden) Blaine Allen, Ellington Peek, Ed Bailey, Mike Morgan, Callie Wood, Lee Bailey, Mike Stevenson, Becky Keim, Andy Peek, Matt Norene, Will Cockrell, Jenny Perkins, Kevin Devine, Bob Hershey, Ron Currin

Nationwide exposure means top market value on sale day

Low commission rates

No freight costs to market

$40.00 per head down payment on sale day; balance on delivery. All payments by check

Professional representation by bonded Western Video Market personnel.

World-class, experienced auctioneers (Click here to meet them)

Market your cattle any way you want to through WVM's bonded livestock dealers: Satellite, Internet, Sale Barn, Country

How does it work? Well, if you can forget about the technology required to put on the sale, the rest is really pretty simple! If you decide to sell your cattle with us, one of our WVM representatives will come to your ranch and videotape the herd. The rep will also write up all the information that buyers need to know about your cattle, such as: sex, weight, numbers, etc. plus any comments that make your cattle stand out from the crowd. All that information goes into the sale catalog, which we mail out to potential buyers across the country before each sale. The sale catalog is also available on this web site, in both a searchable and downloadable version (click here to take a look).

Meanwhile, we edit the videotape of your cattle down to a 2½ minute segment. That segment, along with the video from our other consignors, is shown as part of a live auction broadcast on sale day. Through our uplink, that broadcast is sent up to a satellite and bounced back to home receivers all over the U.S., Canada, and Mexico. Any DISH Network subscriber or anyone who has a large (C-Band) satellite dish can pick up a Western Video Market auction (Find The Satellite)....and they can purchase your cattle! Also, everyone with a fast Internet connection can watch and/or listen to the sale in very nearly real time (more info). Buyers register with us prior to the sale and are then able to bid on cattle over the telephone, through a Western Video Market representative, at the sale site. Many of our buyers (and consignors) also attend the sales in person. They're usually a lot of fun!

For more details on the ins and outs of a Western Video Market satellite cattle auction, take a look at our Sale Terms and Conditions and the WVM Catalog and Contract.

Then, allow us to introduce you to our Western Video Market Representatives and Auctioneers. See what cattle have been bringing lately....in Sale Prices and USDA Market Report...plus you can take a look at Cattle Futures from the Chicago Merc. You'll find out where to look for the next WVM auction... in Upcoming WVM Sales. Find out what each lot brought at our last sale or look at the lots offered in the next sale. You also might be interested in the commercial opportunities available for your ranch or business with WVM Advertising. For you folks in California, Nevada and Oregon, take a look at the Shasta Livestock Auction Market Report. It's updated after each weekly sale. And while you're visiting the auction yard, take a look at the latest in fashion at the Shasta Western Shop. Finally, our All-Beef Links will enlighten, entertain and elucidate with the best cowboy and cattle sites on the Web. So, enjoy your visit and thanks for your interest in Western Video Market.

If you have questions or comments, please contact us by clicking here

or call us at: (530) 347-3793

Meanwhile, back at the home page.........